Ask any front end web developer to describe common challenges involved in converting (or “cutting”) a design. Ask a designer who’s savvy about front end web technology what the biggest creative limitation of the web “canvas” is. In both instances, you’d likely hear an earful about fonts.
For the front end web developer, it’s all about taking someone else’s creative – often designed on a highly controlled and extremely flexible canvas like Adobe Photoshop – and implementing it in the much less controlled and much less flexible world of HTML/CSS/JavaScript. Sometimes, a design that look great as a static image or storyboard just doesn’t translate well into web code, especially when not-so-design-sophisticated clients have to maintain the content and some of the imagery.
Fonts have long been a classic example. A storyboard designer can use any font they have installed on their own computer to make a beautiful design, but hacks aside, web browsers have only been able to render text with fonts installed on the visitors’ computers. Since there are only a handful of fonts that are more or less guaranteed to be on all modern computers (think Arial and Times New Roman), websites have been limited to a handful of uninteresting choices.
Continue reading Typekit: the font solution we’ve been waiting for?
Most of our website design projects involve a first design for a new site or web application, or a complete redesign from the ground up. A home page and design “refresh”, however, can be a smart, often overlooked investment in a site’s vibrancy, particularly in times when budgets are tight and that vision of a redesign might be out of reach.
Of course, not all sites are suited to an evolutionary (as opposed to revolutionary) face lift. Putting lipstick on that 10 year old site with the scrolling marquee, blocky graphics, and green background is probably not a smart investment. But there are many websites with reasonable aesthetics – maybe a few years old – that don’t need to be torn down and rebuilt. Some creative thinking about how existing structural elements can be refined, coupled with a face lift of the home page’s content and, perhaps, key landing pages, can offer real bang for the buck.
Recently, we did just that for the New England Law Library Consortium (NELLCO).
Continue reading Home page face lift for NELLCO
I’ve been working with website content management systems for 9 years or so – since the last time our economy took a bit of a nose-dive. Around that time there was a flood of discussion about the ROI of implementing a Content Management System (CMS), mostly written by vendors trying to sell very expensive software in a down market. We’re in a similar economic situation now, but over the past 9 years two big things have changed:
- The cost of CMS software has decreased exponentially since 2000
- Site visitor expectations have increased exponentially since 2000
Continue reading Content Management System (CMS) ROI – Not Just About Cutting Costs Anymore
Mobile-optimized websites have been on our radar for a couple of years, and while we’ve devoted some time for research and prototyping, until now, clients rarely considered mobile an important part of their overall web strategy. But since our e-calendars virtually flipped to 2009, we’ve had several clients revisit the mobile web question, and have already queued up a couple of exciting projects.
Some of our partners have been hard at work making their systems mobile friendly. Salesforce.com has a fabulous recently released an iPhone optimized version for their social networks. WordPress, one of our most popular content management platforms, has released an iPhone application for managing posts and offers several plug-ins for basic mobile blog views.
In a blog post about the progress of the mobile web this morning, Jakob Nielsen says that the Mobile Web of 2009 = the Desktop Web of 1998. Think about that for a minute. In 1998 there was no . Google didn’t exist yet, nor did Salesforce.com.
Seems to us, there’s work to be done.