Since last Wednesday, I’ve been hunkering down at the Hilton Garden Inn in Washington, D.C., leading the web component of Cable Positive’s Youth AIDS Media Institute University (YAMI-U). The purpose of this 7 day program has been to develop and produce a multi-platform social advocacy HIV/AIDS awareness marketing campaign, working with about 20 young adults already active in various HIV/AIDS awareness campaigns.
Over the past week, we developed an overarching campaign theme that individual YAMI-U teams have translated into public service announcements that will be carried nationwide, a series of print ads, an interactive text messaging campaign, and, yes, an engaging and integrated web presence.
Since getting the client sign off on our leg of the campaign, YAMI-U Team Web has spent the last 5 days writing copy, coordinating graphic elements with the print team, setting up social network links, and yes, building a website from scratch. The site, built on WordPress and finished just a few hours ago, includes a design that’s tightly integrated with the overarching campaign, streaming versions of the PSAs, more than a dozen pages of informational content, access to integrated Twitter, Facebook, and MySpace networks, and interactive features to get the word out ranging from eCards to a pop quiz that lets you share your score with friends. You can check out the website now!
Cable Positive will be hosting a press conference at 3:30 pm to announce and formally kick off the new campaign: “No LOL in HIV”. We’ve set up a live web stream that is available on their website; be sure to tune in and learn more about YAMI-U and the new campaign!
Check back on our blog soon for YAMI-U photos and more “behinds the scenes” on this rapid web development project.
[...] and the resulting campaign, No LOL in HIV, was featured in an article in the New York Times. We led the web component of this campaign, working closely with the youth advocates and the creative directors, The [...]