Author’s Note: This is the first post in what we hope to make series: “Ask a Web Strategist”. These are intended to be relatively short, public answers to questions web technology and strategy we receive. Do you have a question? !
Question: I’m all bent out of shape about the Flash vs. HTML 5 debate. I’m interested to hear your opinion about it. Will Adobe Flash still have a place on the web in 5 years?
Answer: Generally, trying to predict where any technology in a field susceptible to rapid change will be in 5 years is a losing game. Flash will probably be around for many years to come, but we’d bet on a much smaller place.
Continue reading Will HTML 5 replace Flash in the next 5 years?
Increasingly, savvy organizations are asking for web solutions built on open source content management systems. We’re all for it: we’ve built solutions on a variety of platforms, including WordPress and Drupal, both open source projects. We’ve even released a few open source plug-ins of our own.
Open source certainly offers benefits, including a transparency that we believe encourages better programming (“the best disinfectant is light”), the removal of the dependence on a single software vendor, and often times, incredibly low cost of ownership. All of that said, as advocates of custom solutions for clients with custom needs, we know that the open source solution isn’t always the right solution.
More importantly, we’ve found that savvy clients and prospects asking for open source are actually getting at something more essential: open platform solutions.
Continue reading Open source and open platforms: the questions you should be asking
Most of our website design projects involve a first design for a new site or web application, or a complete redesign from the ground up. A home page and design “refresh”, however, can be a smart, often overlooked investment in a site’s vibrancy, particularly in times when budgets are tight and that vision of a redesign might be out of reach.
Of course, not all sites are suited to an evolutionary (as opposed to revolutionary) face lift. Putting lipstick on that 10 year old site with the scrolling marquee, blocky graphics, and green background is probably not a smart investment. But there are many websites with reasonable aesthetics – maybe a few years old – that don’t need to be torn down and rebuilt. Some creative thinking about how existing structural elements can be refined, coupled with a face lift of the home page’s content and, perhaps, key landing pages, can offer real bang for the buck.
Recently, we did just that for the New England Law Library Consortium (NELLCO).
Continue reading Home page face lift for NELLCO
In support of an upcoming conference, we were asked to address some questions on the theme of web strategy as part of a greater campaign. This campaign would also incorporate more traditional media like public service announcements and other branding.
Our inputs addressed issues ranging from consistency in color palette and overall aesthetic, to cost considerations, to social media integration, to mechanisms for evaluating effectiveness. Most of the discussion would be familiar to any of our clients who have gone through a full development or strategy process with us. As the dialog progressed, however, we found ourselves moving from “planning and campaign integration fundamentals” to the higher level, more philosophical subject of how the web, as a campaign medium, fundamentally differs from other campaign media, and the practical implications of those differences when thinking holistically about web as one leg of a greater campaign.
We could probably write a thesis paper on the subject, but for of the sake of our time and our readers’ attention spans, we’ve tried to boil it down to a handful of paragraphs.
Continue reading Web as part of a greater campaign: economic and philosophic differences
The Importance of the End Goal
We often receive web project inquiries that look something like this: “Please give us a quote for how much it would cost to get XYZ”. “XYZ” is usually a nice bulleted list consisting of requirements such as a content management system, online event registration, a member-only web community, a blog, a forum, integration with a Salesforce database, and so on.
We do these things really well. By leveraging existing systems and adding some custom code, we are able to deliver a great set of tools with great Salesforce integration. Just what they wanted, right?
Here’s the problem: Too often those lists of requirements are based entirely on what a CEO loosely articulated, what a competitor did last month, some blog reading, or a lot of friends with opinions. A recent post on Smashing Magazine – 7 Essential Guidelines for Functional Design – is a good read for those considering the “XYZ” approach.
At C. Murray Consulting, our best success stories consistently come from projects where we’ve had the opportunity to engage with clients at the requirements level – to put everything on the table and leave no question unasked. When we understand our clients’ needs at least as well as they do (maybe even better), we’re able to leverage our Web expertise to tell them what they really need, why they need it, and the best way to get there.
Continue reading The Importance of the End Goal